Squaremeal, realising that content is King in the online world, wanted to create a series of videos that compliment the day-to-day news content whilst also being 'rich' and shareable cross-channel.
Effectively following and filming the editors as they go around seeking all the hot spoofs. The videos produced were mostly new openings of restaurants in the capital but occasionally old favourites. For example Heston Blumenthal's The Fat Duck (below) sprung up with news of refurbishments and allowed us kitchen/restaurant access to film
Ben McCormack — Editor of Squaremeal
Neil Simpson — Online Editor
This 5 min video produced for Squaremeal is long by online standards however the 4.5k+ views just on YouTube demonstrates the viewability.
Another successful video with world famous chef Jason Atherton. Filmed at Sosharu. A respectable 2.2k+ views.